If anyone understands how to reach an audience these days it must be Duval Guillaume Brussels who uses almost every new media in their latest campaign for Gaia. This is not an advertising campaign as you would expect from an organisation who is against cruelty on animals. This is a rockband, that uses samples of pigs being castrated and lyrics that spread the message better than any bodycopy would do. Here are the website, the blog and off course the myspace of the Pigs in Pain.
Snap shot cameras were developed for the Games Convention and distributed by hostesses. From the outside the camera was only branded with the Playstation logo, but the film inside the camera made this promotion an “action to remember”. On every picture taken, ghosts and frightning faces appeared on the pre-exposed film. The last picture revealed the mystery with the line: “The horror is closer than you think”.
Paparazzi magazine and Publicis Graffiti Argentina made this guerilla campaign on the parking lots of the most popular night clubs in Buenos Aires. Sun protectors were placed inside cars showing famous celebrities from Argentina.
JWT Cape Town, South Africa made these nice graphic posters for Smirnoff Red House. Creative Director: Conn Bertish, art director: Justin Joshua, copywriter: Andrew Bloom and illustrated by Dale Halvorssen and Dominic Strauss.
Jung von Matt Germany made this nice homage to Charles C. Ebbets’s iconic 1932 photograph “Construction Workers Lunching on a Crossbeam” for Lego. Found at advertising for peanuts.
BBDO Canada created this smart subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. Made by Ian MacKellar (cd), Andrew Hart (ad) and Adam Bailey (copy).