Wednesday, April 29, 2009

Portfolio Night 7

In a few weeks, June 11th to be precise, it's portfolio night hosted by So if you're hunting for a job or placement in a good agency you should definitely check this out.

Ben & Jerry's : Do the World a Flavour

Ben & Jerry's fans can now go online and invent a new ice cream flavor. The interface houses all available ingredients for the ice cream base, chunks and swirls. Users construct their own recipes and then can customize their tub with an uploaded photo. One of these crowd-sourced recipes will go into production in 2010.


New print work for Havaianas from AlmapBBDO, São Paulo. Illustrated by Rodrigo Gelmi & MSampaio.

Mercedes : Sprinter

Nice outdoor idea to show this van's space. From Lukas Lindemann Rosinski, Hamburg.

LG Electronics

Print work for LG Electronics from Young & Rubicam, Toronto.

Fiat Parktronic : Soundcard

Clever mailing idea for Fiat's Parktronic park assistant. From Leo Burnett, Frankfurt.

Advertising Agency : Leo Burnett Frankfurt
Creative Director: Matthias Fickinger
Executive Creative Director: Kerrin Nausch
Art Director: Juliana Paracencio
Copywriter: Leonardo Assad, Christian Alicke

Mercedes-Benz E-class: Dreams Will Have To Wait

Mercedez-Benz E-Class has a new feature, the Attention Assist to keep the driver awake and alert. So dreams will have to wait. Nice work from Jung von Matt, Hamburg.

Agency: Jung von Matt/Alster Hamburg
Executive Creative Director: Deneke von Weltzien, Armin Jochum
Creative Director: Thimoteus Wagner, Christian Fritsche
Copywriter: Daniel Pieracci
Art Director: Jonas Keller
Agency Producer: Hermann Krug, Vanessa Fischbeck
Production Company: Bigfish Film Production Berlin
Executive Producer: Robert Gold
Director: The Vikings

Tuesday, April 28, 2009

The Cannes Young Lions 48 Hour Ad Contest

If I were only two years younger I would throw myselve on this brief like a hungry lion. Also check this Future Lions site where you can submit you're ideas and maybe you'll be showing them on the Cannes '09 stage.

TV3 : Law & Order

Nice outdoor work from Colenso BBDO for TV3's Law & Order tv show.

Agency: Colenso BBDO, Auckland
Art Director / Copywriter: Lisa Fedyszyn
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Deputy Creative Director: Karl W Fleet
Copywriter / Art Director: Jonathan McMahon
Photographer: Troy Goodall

Heineken: Walking Fridge

Some months ago Heineken came up with this commercial titled Walk-in Fridge. It's in Dutch but you'll get the point. Now they released a follow up that's even more amusing. Nice work from TBWA Nebeko Amsterdam.

Agency: TBWA, Neboko
Creative: Cor den Boer, Jorn Kruijsen,
Jeroen van de Sande
Production Company:
Director: Bart Timmer

Heineken: Let a stranger drive you home

And here's another Heineken commercial. This time from Wieden + Kennedy Portland. Directed by Stacy Wall from Epoch Films.

Agency: Wieden + Kennedy, Portland
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Joe Staples
Copywriter: Ian Fairbrother
Art Director: Jimm Lasser, Max Erdenberger
Production Company: Epoch Films
Director: Stacy Wall
Music: Agoraphone
Music Artist: Biz Markie
Song: Just A Friend

Monday, April 27, 2009

J2O : A Horse called Cynthia

J20 is the perfect mix of two fruits. Alone the fruits are tasty, but together they are something special. The creative ideas borrows from the product truth, that, life is better when its mixed up. To demonstrate this, BBH London conceived the idea of presenting two 15-second film clips with the audio swapped over.

Advertising Agency: BBH, London, United Kingdom
Production Company: Gorgeous Enterprises
Creative Director: Nick Gill
Creative Team: Nick Gill, Chris Palmer
Director: Chris Palmer

Thursday, April 23, 2009

Nike: Bear Butte Running Camp

To promote the new Nike Free 5.0 barefoot-like running shoes, Nike came up with the Bear Butte Running Camp.

Agency: Nike Brand Kitchen
Creative Director: Ean Lensch
Senior Copywriter: Jason Effmann
Production Company: Harvest
Director: The Hoffman Brothers
Director of Photography: Roman Jakobi

Wednesday, April 22, 2009

Caught on tape

This colleague of mine had an idea. Hmmm, what if i tape random people in the office, caught on an unknown moment, during one minute, and see how they behave. Interesting... but if you're the one who's taped it sucks big time. Well at least you all know where I'm posting from now.

De minuut: Tom from Pieter Baert on Vimeo.

Monday, April 20, 2009

Gucci : Flora

Here's the latest commercial shot by Chris Cunningham. It's for Gucci's Flora perfume. Chris also arranged Donna Summers 'I Feel Love' into his own dreamy version.

Agency: REM, Rome
Creative Director: Riccardo Ruini
Director: Chris Cunningham
Production: Film Master, Milan; RSA Films, London
Producer: Alessandro Bonino; Carla Poole
Telecine: The Mill, London

Philips : Carousel

Philips launched their latest television that comes with a 21:9 frame which lends itself perfectly to watch movies. To advertise it they teamed up with Tribal DDB Amsterdam and Stink Digital director Adam Berg to create a piece of filmed content that could hold its own with Hollywood’s best and came up with an idea for an epic ‘frozen moment’.

The film, titled Carousel, is the centrepiece of the project. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot.

Agency: Tribal DDB Amsterdam
Creative Director: Chris Baylis
Art Director: Mariota Essery, Andrew Ferguson
Copywriter: Carla Madden, Chris Baylis
Production Company: Stink Digital London
Director: Adam Berg

Friday, April 17, 2009

MK2 : MSN Messenger

Grey Paris amused the audience of MK2's cinemas with an MSN Messenger chat window that popped up in the middle of the trailers.

Thursday, April 09, 2009

500 street marketing ideas

Go here to find 500 street marketing ideas. Enjoy.

Quattro For Women : Mow the Lawn

This 'Mow the Lawn' commercial was created by JWT New York to build awareness and drive trial for the new Wilkinson Sword Quattro for Women Bikini.

Agency: JWT New York
Production Company: The Directors Bureau
Director: Mike Maguire
Executive Creative Director: Sarah Barclay
Creative Director: Lisa Topol
Art Director: Megan Penmann
Copywriter: Margie Chidley

Monopoly : Own it all

Nice art directed print work for Monopoly from JWT Frankfurt, Germany.

Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser

Monday, April 06, 2009

WWF : Lungs

Print work for WWF from TBWA Paris.

Advertising Agency: TBWA\PARIS, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Nicolas Roncerel
Art Directors: Caroline Khelif, Leopold Billard, Julien Conter
Account Supervisor : Laurent Lilti