Levi's

Here's the new Levi's commercial, directed by Ringan Ledwidge for BBH London.

Bye Helmets

Change your head with Bye Helmets. Agency: 1861 United, Milan, Italy, Art Director: Giorgio Cignoni, Copywriter: Luca Beato, Creative Directors: Pino Rozzi, Roberto Battaglia, Photographer: Fulvio Bonavia.

Chupa Chups

Chupa Chups. It's the end of the world without it. Agency: Lowe Bull, Johannesburg, South Africa. Creative Director: Gareth Lessing, Art director: Adam Livesey, Copywriter: Matthew Brink.

Hyundai HR

Hyundai HR. The biggest payload in its class. Agency: Z+ Comunicação, Brazil, creative directors: Zezito Marques, Alan Strozenberg, art director: Daniel Barrocas, copywriter: João Vereza and illustrator: Daniel Barrocas.

Hawaiian Tropic

Enjoy the sun with Hawaiian Tropic. Nice use of media. These two pages in this magazine are actually reflecting the sun. From Grey, Stockholm, Sweden, creative director: Martin Stadhammar, art director: Daniel Backman and copywriter: Marcus Nyström.

W+K needs talent

WK Side is a talent scheme that gives four people from outside of the advertising world the chance to be part of Wieden + Kennedy London for 3 months. W+K believes that good ideas can come from anyone and from anywhere. And they want to give bright, curious and enthusiastic people the opportunity to prove them right.



Creative Director Tony Davidson says, "WK Side is our way of opening up advertising. Because we feel that the best advertising agencies aren't just staffed with people who only know advertising. And we think that people on the outside could maybe teach us a thing or two."

W+K has done two rounds of WK Side previously and they're now inviting submissions from people who'd like to be part of the third round of this ongoing experiment.

This time they're specifically looking to find new talent from the world of digital. "We want people who create films, photography, animation, web content - anything from blogs to web design."

If you are interested in becoming part of the third intake, then here's how to apply.

HP

Simple and smart guerilla campaign for HP's Photosmart 955C Printer from Publicis Graffiti Argentina.

SuperBowl '07

Here's my personal top 5 of last sundays SuperBowl '07. To discover all the commercials you can click here. Many commercials were good but not great so no highlights this year.

Emerald Nuts: Robert Goulet



GM : Robot



Garmin : Ultraman



Coca-Cola: Happiness Factory



FedEx: Don't Judge



And as usual Budweiser was all over the SuperBowl breaks. With 10 different commercials they showed us a lot of work but none of them were any good either exept maybe these two who should make you laugh.

Bud Light: What Would Carlos Do?



Bud Light: Rock, Paper, Scissors

Mac vs Vista

A new Mac vs PC commercial. This time Mac attacks the new Vista and their security features.

Marmite

Here are four new "You either love it or you hate it" ad's for Marmite from DDB London, UK. Creative Director: Jeremy Craigen, Copywriter: Thierry Albert and Art Director: Damien Bellon.

Honda

Respect your motorbike's identity. Use Honda original complements and accessories. Agency: JWT Barcelona, Spain, art director: Michele Salati, copywriter: Javier Valero.

HB sound studios

Any sound you can imagine. Agency: Scholz & Friends, Hamburg, Germany. Creative Directors: Suze Barrett, Tobias Holland, Copywriter: Dennis Lueck, Art Director: Christine Rose.

Heineken

Heineken, for a fresher world. Agency: Publicis Conseil, France. Creative Director: Olivier Altmann, Art director: Benoit Blumberger, Copywriter: Benoit Blumberger, Photographer: Michael Lewis.

VW

Volkswagen safety features. ABS, ESC, Airbag, Traction control. From DDB, Mexico by David Alvarez and Oscar Gutiérrez (art directors) and Eugenio Arangüena (copywriter).