Monday, April 20, 2009

Philips : Carousel

Philips launched their latest television that comes with a 21:9 frame which lends itself perfectly to watch movies. To advertise it they teamed up with Tribal DDB Amsterdam and Stink Digital director Adam Berg to create a piece of filmed content that could hold its own with Hollywood’s best and came up with an idea for an epic ‘frozen moment’.

The film, titled Carousel, is the centrepiece of the project. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot.

Agency: Tribal DDB Amsterdam
Creative Director: Chris Baylis
Art Director: Mariota Essery, Andrew Ferguson
Copywriter: Carla Madden, Chris Baylis
Production Company: Stink Digital London
Director: Adam Berg

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