Monday, April 19, 2010

Bar Aurora & Boteco Ferraz: The $73,000 bar tab

How do you make people think twice about driving drunk when they dont think its a big deal? You make it a big deal. Bar Aurora added the real costs of drunk driving to peoples bar tabs, speaking to them in the moment right before they decided whether to drink and drive or not. First they got pissed, then they got the message. From Ogilvy, Brazil.

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