Thursday, January 21, 2010

Axe : Twist (Robot)

Directed by the Perlorian Brothers, this commercial for Axe called ‘Twist’ demonstrates how making a good impression at the right time gets you places. The Mill contributed to the ad by creating the robot arms which lend a helping hand, or rather pincer, to make sure the hero character is suitably groomed and ready for action at all times.

Agency: Ponce Buenos Aires
Creatives: Hernan Cerdeiro, Ariel Serkin
Production Company: Furlined / Soft Citizen
Director: The Perlorian Brothers

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