Wieden + Kennedy London redefined the commercial break with this idea for Honda's 'difficult is worth doing' campaign. A team of elite skydivers attempted to form the letters H, O, N, D and A in sequence, within a three minute time limit. Originally shown on Channel 4 at 8.10pm on 29th May 2008, this is the first ever truly live three minute TV ad shown in the UK. Read more on it here.
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