yeah, i don't get it either
Is it supposed to be in 3D? Or is the girl wearing the bra out of focus because the rest of the world is standing still since all eyes are on her?Too much work to figure out an ad that's supposed to say "great boobs."
i think it's quite easy for me to get, and all the cannes judges who voted for it. looks like the girl who wears the bra gets noticed more, or has more dimension! duh ! and as i woman i like them much more than the bra ads aimed at men.