Here's a new The Truth campaign created by Crispin Porter + Bogusky. This guerilla campaign consists of ice sculptures resembling pregnant women with plastic babies embedded in their bellies placed on street corners which, throughout the day, melt away leaving only the baby. A placard next to the sculptures reads, "Over 30 children lose their moms to tobacco every day."
same idea as the WWF work done by a Chinese ad agency. look at the Comm Arts 2006.
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