Purell

JWT Toronto came up with this unique ambient campaign where they placed stickers on the cover of magazines in doctor’s waiting rooms. The stickers have tags like: “Thumbed Through By Sick People Since October 2005,”Gently Sneezed on Since October 2002,” and “Exposing Patients to More Than Germs Since November 1998.” Click on the image to see it bigger and discover how simple and clever this is made.