Now here's a great campaign for WWF Germany made by Jung von Matt. Something we'll definitely will be seeing in Cannes next year. Click here to see the campaign's site.
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Thursday, December 02, 2010
Sunday, November 28, 2010
Skoda Yeti: Park Assist System
Skoda distributed postcards to promote the Yeti's Park Assist System at the Bologna Motor Show. Watch the video and find out how simple an idea can be.
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Tuesday, November 09, 2010
Skittles: Update the Rainbow
The new trend in advertising is real time ads and real fact ads. You can advertise in live thanks to the social media and create content with real facts from your audience. A good example was the Old Spice viral video campaign where the actor was responding to the comment on youtube with a real video. It's a good opportunity to create interactivity and recreate interest around the same concept but with fresh content.
In this video Skittles is announcing real updates from the audience. Have a look on updatetherainbow.co.uk to learn more about it.
(from mastercom)
Saturday, October 16, 2010
Friday, September 24, 2010
Axa: Iphone Ad
Just love ideas that are simple but smart. Like this one from Duval Guillaume for Axa insurances. A newspaper ad that comes to life by using your Iphone.
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Monday, July 26, 2010
The POWA ‘Neighborhood Experiment’
The POWA ‘Neighborhood Experiment’ PSA in South Africa is a powerful and disturbing one. The ad begins with a man playing drums in his home late at night. Of course, he gets several complaints from neighbors claiming that the noise is too loud.
The following night the same man turns on his laptop and plays a prerecorded track of a couple having an argument, and of a woman later getting beaten. The shocking part is that nobody comes to the door to inquire on what’s going on. The POWA ‘Neighborhood Experiment’ ad is a powerful commercial about the realities of domestic abuse.
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The following night the same man turns on his laptop and plays a prerecorded track of a couple having an argument, and of a woman later getting beaten. The shocking part is that nobody comes to the door to inquire on what’s going on. The POWA ‘Neighborhood Experiment’ ad is a powerful commercial about the realities of domestic abuse.
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Thursday, July 01, 2010
New Old Spice
Old Spice the sequel! Gone is the surprise effect but it still is a great piece of work.
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Wednesday, June 23, 2010
Friday, June 11, 2010
Tuesday, June 01, 2010
The Durex baby case
For the Future Lions 2010 competition, Nicolai Villads (art director), Peter Ammentorp (art director) and Raul Montenegro (interactive designer) created the Durex baby case. It's pure genious and very well made considered these people are students. The Future Lions is organized by digital agency AKQA and Cannes Lions Advertising festival.
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Tuesday, May 25, 2010
Dulux : Let's Colour Project
Euro RSCG London made this new campaign for Dulux. The Let's Colour Project is a worldwide initiative to transform grey spaces with vibrant colour. The movie is directed by Adam Berg from Stink Digital London.
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Thursday, May 20, 2010
Nike Football: Write the Future
Nike Football and Wieden + Kennedy London unveil today an action-packed film that brings together some of the world's greatest players to inspire football lovers and sports fans around the world. The epic three-minute "Write the Future" film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees.
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Wednesday, May 05, 2010
Samusocial: Asphaltisation
The longer you live on the street, the harder it is to get off it. Great print work from Publicis Conseil, Paris, France.
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Monday, April 19, 2010
Bar Aurora & Boteco Ferraz: The $73,000 bar tab
How do you make people think twice about driving drunk when they dont think its a big deal? You make it a big deal. Bar Aurora added the real costs of drunk driving to peoples bar tabs, speaking to them in the moment right before they decided whether to drink and drive or not. First they got pissed, then they got the message. From Ogilvy, Brazil.
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Saturday, April 03, 2010
Monday, March 22, 2010
Old Spice: Matterhorn
Here's some new Old Spice work from Jason Kreher and Eric Baldwin at Wieden + Kennedy including two tv spots plus a series of print and poster work like the 'rub and sniff' execution (shown below), which will appear in men's mags including Men's Health and Maxim.
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Heineken: Champions League
On the night of October 21st, Real Madrid played a Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a classical concert on that night. All of them couldn't say no and had to go to the concert. But...
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Friday, March 19, 2010
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