Thursday, December 02, 2010

Save as WWF

Now here's a great campaign for WWF Germany made by Jung von Matt. Something we'll definitely will be seeing in Cannes next year. Click here to see the campaign's site.

Sunday, November 28, 2010

Skoda Yeti: Park Assist System

Skoda distributed postcards to promote the Yeti's Park Assist System at the Bologna Motor Show. Watch the video and find out how simple an idea can be.   

Tuesday, November 09, 2010

Skittles: Update the Rainbow

The new trend in advertising is real time ads and real fact ads. You can advertise in live thanks to the social media and create content with real facts from your audience. A good example was the Old Spice viral video campaign where the actor was responding to the comment on youtube with a real video. It's a good opportunity to create interactivity and recreate interest around the same concept but with fresh content.

In this video Skittles is announcing real updates from the audience. Have a look on to learn more about it.

(from mastercom)

Saturday, October 16, 2010

VW Polo: recycling drop box

DDB Berlin came up with this nice guerilla work for the Volkswagen Polo.

Friday, September 24, 2010

Axa: Iphone Ad

Just love ideas that are simple but smart. Like this one from Duval Guillaume for Axa insurances. A newspaper ad that comes to life by using your Iphone.

Monday, July 26, 2010

The POWA ‘Neighborhood Experiment’

The POWA ‘Neighborhood Experiment’ PSA in South Africa is a powerful and disturbing one. The ad begins with a man playing drums in his home late at night. Of course, he gets several complaints from neighbors claiming that the noise is too loud.

The following night the same man turns on his laptop and plays a prerecorded track of a couple having an argument, and of a woman later getting beaten. The shocking part is that nobody comes to the door to inquire on what’s going on. The POWA ‘Neighborhood Experiment’ ad is a powerful commercial about the realities of domestic abuse.

Thursday, July 01, 2010

New Old Spice

Old Spice the sequel! Gone is the surprise effect but it still is a great piece of work.

Wednesday, June 23, 2010

Andes: Teletransporter

Great ambient work from Del Campo/Nazca Saatchi & Saatchi Buenos Aires for Andes Beer.

Friday, June 11, 2010

Nike: Write the future

Print work from Nike's 'Write the future' campaign from Wieden + Kennedy.

Cadbury Flake: Unfold

New work from Fallon London for Cadbury. Directed by Baillie Walsh.

Tuesday, June 01, 2010

The Durex baby case

For the Future Lions 2010 competition, Nicolai Villads (art director), Peter Ammentorp (art director) and Raul Montenegro (interactive designer) created the Durex baby case. It's pure genious and very well made considered these people are students. The Future Lions is organized by digital agency AKQA and Cannes Lions Advertising festival.

Tuesday, May 25, 2010

Bayer Aspirin & Cafiaspirin : Ex-Wife’s Lawyer, Boss’s jokes, Teenage daughter’s boyfriend

“If it gets stronger, we get stronger.” Great print work from Almap BBDO, Brazil.

Dulux : Let's Colour Project

Euro RSCG London made this new campaign for Dulux. The Let's Colour Project is a worldwide initiative to transform grey spaces with vibrant colour. The movie is directed by Adam Berg from Stink Digital London.

Thursday, May 20, 2010

Nike Football: Write the Future

Nike Football and Wieden + Kennedy London unveil today an action-packed film that brings together some of the world's greatest players to inspire football lovers and sports fans around the world. The epic three-minute "Write the Future" film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees.

Wednesday, May 05, 2010

Samusocial: Asphaltisation

The longer you live on the street, the harder it is to get off it. Great print work from Publicis Conseil, Paris, France.

Monday, April 19, 2010

Bar Aurora & Boteco Ferraz: The $73,000 bar tab

How do you make people think twice about driving drunk when they dont think its a big deal? You make it a big deal. Bar Aurora added the real costs of drunk driving to peoples bar tabs, speaking to them in the moment right before they decided whether to drink and drive or not. First they got pissed, then they got the message. From Ogilvy, Brazil.

Saturday, April 03, 2010

Adorama: Riot, Fire, Streaker

“Life doesn’t stop for pictures.” Nice print work from DDB, New York.

Monday, March 22, 2010

Old Spice: Matterhorn

Here's some new Old Spice work from Jason Kreher and Eric Baldwin at Wieden + Kennedy including two tv spots plus a series of print and poster work like the 'rub and sniff' execution (shown below), which will appear in men's mags including Men's Health and Maxim.

Heineken: Champions League

On the night of October 21st, Real Madrid played a Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a classical concert on that night. All of them couldn't say no and had to go to the concert. But...

Friday, March 19, 2010

Diet Coke : Maniac

New work from Mother London for Diet Coke. Directed by Traktor from Partizan.