Monday, July 26, 2010

The POWA ‘Neighborhood Experiment’

The POWA ‘Neighborhood Experiment’ PSA in South Africa is a powerful and disturbing one. The ad begins with a man playing drums in his home late at night. Of course, he gets several complaints from neighbors claiming that the noise is too loud.

The following night the same man turns on his laptop and plays a prerecorded track of a couple having an argument, and of a woman later getting beaten. The shocking part is that nobody comes to the door to inquire on what’s going on. The POWA ‘Neighborhood Experiment’ ad is a powerful commercial about the realities of domestic abuse.

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