The third Sony Bravia spot is in production. It will be a stop frame / motion animation. Over a period of three weeks, 40 animators brought 189 2ft bunnies, 150 1ft cubes, a 30ft giant rabbit and a 10ft x 20ft purple wave to life, all made from 2.5 tonnes of plasticine. Up to six cameras recorded each shot and the final 60 second spot will be constructed of approximately 100,000 stills.
Here are some pics from the shooting :
Thursday, August 30, 2007
There is now a book solely devoted to Crispin Porter + Bogusky, it's called Hoopla, written by Warren Berger, the author of Advertising Today, and yes, you should read it.