Tuesday, November 09, 2010

Skittles: Update the Rainbow

The new trend in advertising is real time ads and real fact ads. You can advertise in live thanks to the social media and create content with real facts from your audience. A good example was the Old Spice viral video campaign where the actor was responding to the comment on youtube with a real video. It's a good opportunity to create interactivity and recreate interest around the same concept but with fresh content.

In this video Skittles is announcing real updates from the audience. Have a look on updatetherainbow.co.uk to learn more about it.

(from mastercom)


  1. I think that campaigns like these will be very successful in the new marketing landscape. By adding user interactivity, it adds a sort of bottom up approach to creating meaning around the brand.

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  3. Well, kind of a good promotional strategy but it will not help all sorts of businesses to take live feedback while advertising. For example the marketing assignment writing service , is an agency that works on helping students to provide research work related to different fields and subjects. So it’s not possible for these kinds of organizations to apply the same strategy.