Tuesday, January 30, 2007

HIV stickers

This guerilla campaign speaks for itselve. Simple and smart.


BUND

Ernie Schenck found this guerilla campaign from BUND, the German Friends of the Earth.The BUND people put these little globe balloons on the exhaust pipes of cars. The emissions inflate the balloons revealing the line, "The world can't take any more CO2." The balloon goes bang. The driver gets the message.

And Ernie has certainly a point here : "How, I'm not sure. Um, by the time I hear the bang and get out of my car, wouldn't it be kinda hard to read the line? Of course, that assumes the explosion doesn't scare the shit out of me and I drive smack into a bridge abutment. Now that would get my attention."




Besides that we've also seen the idea already in this campaign against climate change from Clemmow Hornby Inge.



UPDATE : and here is the idea again but just that bit smarter.




Bic Permanent Marker

Here's another permanent marker campaign. This time for Bic who claims your writings will stay permanent, even in your next life. Made at TBWA\Frederick, Chile by creative director : Miguel Angel Barahona, art director : Gabriel Gomez and copywriter: Cristian Lopez.


Monday, January 29, 2007

Interview Mother London

Creative community site ihaveanidea.org published an interview with Robert Saville and Mark Waites, creative directors and co-founders of Mother London. They also made a list with Mother’s latest work.



Sunday, January 28, 2007

Miniority Report

MINI USA has launched its latest advertising campaign aimed at MINI owners. They sent emails to select owners asking them to join the “pilot” version of a new program called Motorby. The idea is simple, first give MINI some irreverent information about yourself and MINI then sends out a special keyfob that identifies you to each of the interactive digital Motorboards you pass.



When the boards detect that you are about the drive by, they deliver a personal message based on the information you originally gave. The program features interactive digital billboards located around Chicago, New York, Miami and San Francisco. Yep, this is Minority Report indeed.

One frame ad from McDo?

YouTubbers are buzzing over a video that shows how a single frame adorned with McDo's logo pops up on Iron Chef's tv show.

Coca Cola

Here's some new must see work from Santo Argentina for Coca Cola. Stylewar directed this weird but funny commercial for Stink Productions. Another (better quality) version can be found here and you can read more about the commercial on Shots.

Nike+

Jackass pal Whitey McConnaughy brings the same stuntmaking vibe to Nike+. From Wieden + Kennedy Portland.

Saturday, January 27, 2007

YouTubers getting ad money

People who upload their own films to video-sharing website YouTube will soon get a share of the ad revenue. YouTube founder Chad Hurley confirmed to the BBC that his team was working on a revenue-sharing mechanism that would "reward creativity". The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film. To be continued...

Friday, January 26, 2007

Dentosan

Dentosan, Perfect to capture food. From JWT Milan, Italy.

Nike

Here's another graphic approach for Nike from DDB Paris. Made by Alexandre Hervé, Sylvain Thirache (creative directors), Laurent Toth (art director/illustrator) and Olivier Lefebvre (copywriter).




Tuesday, January 23, 2007

Question 2

You might have noticed that there are some links on Adhunt. Now i would like to update them and hey, why not ask you, ad boys and girls, what your favourite websites are. I'm looking for any site that has something to do with advertising or that inspires you being a creative.

Just mail tom.cole@vvl.bbdo.be or put them in a comment below. Thanks!

Saturday, January 20, 2007

The Truth

Here's a new The Truth campaign created by Crispin Porter + Bogusky. This guerilla campaign consists of ice sculptures resembling pregnant women with plastic babies embedded in their bellies placed on street corners which, throughout the day, melt away leaving only the baby. A placard next to the sculptures reads, "Over 30 children lose their moms to tobacco every day."

The Economist

New work for The Economist from AMV BBDO London.

Tuesday, January 09, 2007

PS2

Hmmm... long time ago we saw some great PS2 work and these new prints aren't really stunning either... Be someone else... not original for this 'creative' brand.




Monday, January 08, 2007

Snickers

New ad for Snickers from Impact BBDO. Illustrated by Guilherme Rangel.

Creative critics

Here are the 8 Types of Bad Creative Criticrom from Tom Fishburne's Brand Camp cartoons :-)

Sportlife

Beaming seems to be the new trend in guerillaland. Here's an example from Sportlife who beamed a skater on the streets in Dutch cities.

White Glo

Something to smile about. New work from White Glo toothpaste made by BBDO Singapore.