Sunday, January 28, 2007

Miniority Report

MINI USA has launched its latest advertising campaign aimed at MINI owners. They sent emails to select owners asking them to join the “pilot” version of a new program called Motorby. The idea is simple, first give MINI some irreverent information about yourself and MINI then sends out a special keyfob that identifies you to each of the interactive digital Motorboards you pass.

When the boards detect that you are about the drive by, they deliver a personal message based on the information you originally gave. The program features interactive digital billboards located around Chicago, New York, Miami and San Francisco. Yep, this is Minority Report indeed.

1 comment: