ADHUNT: December 2006

Wednesday, December 27, 2006

Greenpeace

A new campaign for Greenpeace from Y&R, Switzerland.

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Guinness

This Guinness coaster becomes legible only in the reflection of a dark beer in a clean glass. From AMV BBDO London.

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Monday, December 18, 2006

Energyvores

Think about what it consumes before buying. From Leo Burnett Brussels and photographed by Frieke Janssens.

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Thursday, December 07, 2006

If anyone understands how to reach an audience these days it must be Duval Guillaume Brussels who uses almost every new media in their latest campaign for Gaia. This is not an advertising campaign as you would expect from an organisation who is against cruelty on animals. This is a rockband, that uses samples of pigs being castrated and lyrics that spread the message better than any bodycopy would do. Here are the website, the blog and off course the myspace of the Pigs in Pain.

and here is the videoclip :

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Tuesday, December 05, 2006

PS2

Snap shot cameras were developed for the Games Convention and distributed by hostesses. From the outside the camera was only branded with the Playstation logo, but the film inside the camera made this promotion an “action to remember”. On every picture taken, ghosts and frightning faces appeared on the pre-exposed film. The last picture revealed the mystery with the line: “The horror is closer than you think”.

From TBWA Germany and found on ad/design goodness.