If anyone understands how to reach an audience these days it must be Duval Guillaume Brussels who uses almost every new media in their latest campaign for Gaia. This is not an advertising campaign as you would expect from an organisation who is against cruelty on animals. This is a rockband, that uses samples of pigs being castrated and lyrics that spread the message better than any bodycopy would do. Here are the website, the blog and off course the myspace of the Pigs in Pain.
and here is the videoclip :