Greenpeace

A new campaign for Greenpeace from Y&R, Switzerland.

Guinness

This Guinness coaster becomes legible only in the reflection of a dark beer in a clean glass. From AMV BBDO London.

Energyvores

Think about what it consumes before buying. From Leo Burnett Brussels and photographed by Frieke Janssens.

Pigs in Pain

If anyone understands how to reach an audience these days it must be Duval Guillaume Brussels who uses almost every new media in their latest campaign for Gaia. This is not an advertising campaign as you would expect from an organisation who is against cruelty on animals. This is a rockband, that uses samples of pigs being castrated and lyrics that spread the message better than any bodycopy would do. Here are the website, the blog and off course the myspace of the Pigs in Pain.

and here is the videoclip :

PS2

Snap shot cameras were developed for the Games Convention and distributed by hostesses. From the outside the camera was only branded with the Playstation logo, but the film inside the camera made this promotion an “action to remember”. On every picture taken, ghosts and frightning faces appeared on the pre-exposed film. The last picture revealed the mystery with the line: “The horror is closer than you think”.

From TBWA Germany and found on ad/design goodness.

Condomshop.ch

Don't be stupid, protect yourself. Use condoms. From ADVICO YOUNG & RUBICAM Zurich, Switzerland.

Galileo GPS

Impossible to get lost with the Galileo GPS. From JWT Paris. Photographed by Ilario-magali.

VW Golf Plus

With 42 storage compartments. The VW Golf Plus. From DDB Berlin.

Pilot Extrafine Pen

Pilot Extrafine Pen from GREY & TRACE Barcelona.

Buttero Boots & Shoes

101% handcrafted Buttero Boots & Shoes. From JWT Paris. Photographed by Riccardo Bagnoli.

Guinness

Good things come to those who wait. Newspaper ads for Guinness from ABBOTT MEAD VICKERS BBDO, London.

Futy Gum

Nice guerilla work for Futy Gum from JWT Costa Rica.

Hyundai

Drive your way... and so did Wally. From The Jupiter Drawing Room Cape Town, South Africa.

Milenio

Such a complex world needs a good explanation. From Olabuenaga Chemistri, Mexico.

Opel

Adaptive Forward Lighting from Opel. It helps to see what's just around the corner. From BBDO, South Africa.