Sunday, November 28, 2010

Skoda Yeti: Park Assist System

Skoda distributed postcards to promote the Yeti's Park Assist System at the Bologna Motor Show. Watch the video and find out how simple an idea can be.   

Tuesday, November 09, 2010

Skittles: Update the Rainbow

The new trend in advertising is real time ads and real fact ads. You can advertise in live thanks to the social media and create content with real facts from your audience. A good example was the Old Spice viral video campaign where the actor was responding to the comment on youtube with a real video. It's a good opportunity to create interactivity and recreate interest around the same concept but with fresh content.

In this video Skittles is announcing real updates from the audience. Have a look on to learn more about it.

(from mastercom)