The brewery that produces James Ready couldn’t afford whole billboards, so they asked beer drinkers to share the billboards and help keep James Ready a buck.
Phase one drove people to a website where they could upload any message or image. Phase 2 featured all the images and messages that were uploaded to give people their very own billboard.
Agency: Leo Burnett Toronto
Creative Director: Judy John
Creative Group Head/Art director : Paul Giannetta
Creative Group Head/Copywriter: Sean Barlow
Art Director: Anthony Chelvanathan
Copy Writer: Steve Persico