Tuesday, February 24, 2009

Cadburry : Jivebrow09

Following on the huge succes of Fallon'sEyebrows’ ad for Cadbury’s Dairy Milk, digital agency Hyper has been hard at work using the interweb to make a successful campaign even more engaging.

The additional content on both MSN and on the microsite includes Jivebrow09, the world’s largest communal Eyebrow dance, hosted on the MSN homepage on Friday, February 27th.

Jivebrow09 will use bespoke technology to link directly to users’ webcams, allowing them to record their own eyebrow dance and have it streamed directly into the MSN Homepage. Every user will then be notified of the exact time when they will feature on the MSN homepage.

1 comment: