Stella Artois has unveiled The Trap in Toronto. The complex installation is five meters high and weighs more than two tons. In the middle of The Trap, on a pedestal, sits a tempting chalice of Stella Artois.
On the website you can play the game 'Le Defi' which encourages consumers to challenge one another to unravel a virtual trap. After Toronto the installation will travel to other major cities including New York and Sao Paulo.