Wednesday, October 18, 2006

Stella Artois

Stella Artois has unveiled The Trap in Toronto. The complex installation is five meters high and weighs more than two tons. In the middle of The Trap, on a pedestal, sits a tempting chalice of Stella Artois.

On the website you can play the game 'Le Defi' which encourages consumers to challenge one another to unravel a virtual trap. After Toronto the installation will travel to other major cities including New York and Sao Paulo.

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