To reach college students in the Greater Philadelphia area over 20 pizzeria, in close proximity to large college campuses, were supplied with Economist-branded pizza boxes. Each one reinforces the "Get a world view" platform with a pie chart that applies to pizza consumption.From BBDO New York.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM9OoZ_RJgi-_p-axCE_ETxK6z21rIvR78L0amfJYi7AFUClaZ8wVUhvmITxAtEWmyJZQLcDGuSEK1BoE4lhe95cRky3RK6hV5oD4d7fr6vZO-8gRCPA2KT49wIsRdCjrxoays/s400/TheEconomist_Pizza_Boxes-2.jpg)
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