Nice art direction. I wonder what it's written in these ads.
First ad reads: "Can I offer you a French collirium (eye solution)?"Second ad reads: "How about sending formality for a walk?" (sending someone/something for a walk is a typical expression which means telling someone to f*!k off)Third ad reads: "It's hard taking your eyes off good design isn't it?"Nice illustration.
Thanx for the translation! This absolute rocks.