Friday, March 30, 2007


The International Rescue Committee has been aiding and rescuing from conflict areas for more than 70 years. Nice print campaign by DraftFCB, New York, USA. Creative Directors: Chris Becker, Rodd Chant, Richard Velloso, Art Director: Daniel Prado, Copywriter: Claudio Lima and Photographer: Keith Ross.


  1. baaaaad. Try grapping stuff with these things, (aalmost) cant be done...

  2. Too bad they didn't use the correct artwork for the IRC. Looks like they made it using Arial Black instead of AG SUPER. Plus, they squished it. Awesome idea though, just need to pay a bit more attention to the mark...

  3. anonymous envy...

    Do you think IRC would spoil this great idea just because its horrible artwork isn't there? Are you seeing an excellent idea and talking about Arial Black instead of AG SUPER???

    this is amazing!

    Congratulations to the Art Director!