Clearly that even LaChapelle couldn't save this script, a big name doesn't always makes gold of everything he touches. Rubbish.
the images are great, i think it was a clever way to a cliche concept. mothers in unusual behavior. think it's rich, nice.
i also like the little twists in it, it's indeed a typical Christmas commercial but also some kind of a parodie, and there's a lot to watch so you can keep discovering stuff when you see the commercial for a second of a third time...
i really enjoyed it
it's the music I'm interested in. Does anyone know what it is?
okay, clearly art direction over idea. i'd love to see the 30" version of it. this spot is also very off brand and the voiceover at the end could have been worst. the only thing i like is choice of music, it's from a band called 'Gotan Project' the song is 'Epoca'from the Album 'La Revancha Del Tango' they have really great stuff check them out!also take a look at our blog on:http://creativeinlondon.blogspot.com
the youtube commercial is a rough cut version i've posted, from this week you can see the final result of the Boots commercial on http://www.shots.net
La Chapelle is OK, but Mother flunked it this time. Sorry. No fun.
the music is Gotan Proyect, Electronic Tango from Argentina.