'Every girl deserves to feel beautiful just the way she is' are the words claimed by Dove campaigning for real beauty. They made a nice commercial with Ogilvy Toronto demonstrating their point.
From the minds of Janet Kestin & Nancy Vonk (cd's), Mike Kirkland (copy), Tim Piper (ad) and the film is directed by Yael Staav for Reginald Pike productions.
That has to be one of the most impressive ads out there. Imagine it on a cinema screen as pre-roll material.
ReplyDeleteThe credits are misleading. Yael Staav was asked only to direct the live action because she was chosen to direct a second film being shot at the same time. The treatment and post-direction was the art directors.
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