Lynx has become the first UK advertiser to launch a 'branded community' on MySpace. As reported on New Media Age, Towelboy is a semi-naked superstar who stars in the latest Lynx' tv spot. Towelboys' homepage on Myspace works as a gateway to Lynxboost.com, and therefore looks pretty basic a part from a very simple advergame integrated in the page. On the other side, Lynxboost is actually much more interesting and entertaining.
Click here to see the site. Feel free to comment if you know more branded MySpace sites.