Make your own Super Bowl commercial with Doritos. Take your handycam and tell the world how Doritos fits into a person's life. Or like they say it themselves: "Shoot it. Submit it. We'll pick the top five and from those, America will vote for its favorite. What happens with the winner? We debut it as a Doritos commercial on Super Bowl XLI."
I love the comment from AdRants: "Who needs an ad agency anyway?"
You can find the Doritos/Super Bowl site here.