Wednesday, May 17, 2006

Café Brazil

Café Brazil, Auckland's most awarded caffeine dispensary, recently caused a stir with a bold ambient campaign. Trash cans were dressed up as giant takeout coffee cups. Authentic-looking cardboard cup holders featured the message 'Coffee taste like crap?' An arrow pointed up the road towards "Brazil, K Road's best."

By sheer coincidence, one of the specially-dressed trash cans happened to be outside a branch of Starbucks. Staff from the star-spangled champion of good coffee failed to see the humor involved - and shredded the offending material before stamping it into the trash can. Fun fun fun! Made by Draft, New Zealand.

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