Cruise Lines dropped the world's biggest beach ball on to a Dallas street. The two three story-tall balls got in the Guiness Book of Records, on the news and there is a TV campaign to follow. Here are more videos on YouTube.
To reach college students in the Greater Philadelphia area over 20 pizzeria, in close proximity to large college campuses, were supplied with Economist-branded pizza boxes. Each one reinforces the "Get a world view" platform with a pie chart that applies to pizza consumption.From BBDO New York.